Physicians use social media too. According to the 2011 CMA members’ survey, 50% of physicians in Canada have a Facebook account and 43% of physicians report contributing to an online medical forum. The 2011 BCMA members’ survey found that 37% of respondents reported using Facebook and 6.4% of respondents reported contributing to an online blog. These surveys do not differentiate between physician time spent using social media for personal and for practice purposes. However, there are emerging examples of medical professional engagement in social media including social networking sites exclusive to physicians, such as Medscape Connect (www.medscape.com/connect) and Sermo (www.sermo.com). Specific physician blogs are also gaining popularity, including Kevin MD (www.kevinmd.com/blog/) and 33 Charts (www.33charts.com).
See on www.bcmj.org